Changing the way people
people think of German cuisine...
Even prior to the opening of “Studio 21” – Pure Berlin’s culinary culture & design studio, the sharing of the reinterpreted German cuisine worldwide has already begun. The world tour involves major gastronomical trend cities. In each of these cities, Pure Berlin will present a menu with traditional German dishes in the flavour profile of the host city showcasing the ingenuity and creative spirit Germany has to offer.
Goal: to surprise the guests from different cultures with our new creations, to capture their interest in a young vibrant Germany, to document their experiences and share the impressions with the world.
Through media and social networks, fans can be integral parts of the adventure.